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RASHI JAISWAL

ABOUT

I'm a service designer with a background in communication design, based in London. I work at the intersection of the two: using research, stakeholder facilitation, and systems thinking to design services that actually work, and visual storytelling to make sure people understand and engage with them.

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I'm completing my final thesis for my MA in Service Design at UAL London College of Communication, where I'm focused on how cybersecurity failures in large organisations are a service design problem, not just a technical one. I'm researching this through a case study partnership with Ericsson.

Tools: Figma · Adobe Creative Suite · Procreate · Miro · Canva · Blender 

Research synthesis · Stakeholder facilitation · Service blueprinting and journey mapping · Workshop design · Rapid prototyping · Systems thinking · Visual storytelling and illustration · UI/UX design · Brand and identity systems

CAREER HIGHLIGHTS
EDUCATION

MA Service Design (Expected) · UAL London College of Communication

Sept 2025 - Nov 2026 · London, UK

B.Voc Communication Design · ATLAS SkillTech University

Jul 2024 - Mumbai, India

EXPERIENCE

UAL: London College of Communication - London, UK

Design Support Assistant (Part-time) · Oct 2025 - Present

  • Co-organise the MA Advisory Group Round Table, convening alumni, students, and industry practitioners to shape course direction

  • Conduct Legacy Talks, a recurring alumni speaker series

  • Lead a course-wide research initiative on climate change in the Global South

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Marketing and Communications Designer (Part-time) · Jul 2026 - Present

  • Write, compile, and illustrate an international service design journal capturing career journeys of European service design practitioners through original interviews

Associate Designer, Miles Education - Bangalore, India

Jun 2024 - Aug 2025

  • Managed 20+ B2B design projects end-to-end

  • Collaborated cross-functionally with design and tech teams to launch a user-centric app redesign, improving user engagement by 20%

  • Contributed to brand guidelines adopted across teams

Earlier experience

Intern Design Executive, Vision Group - Mumbai, India · Jun - Aug 2023

Unified visual identity across media platforms; designed web interfaces that improved user interaction

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